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Artificial Intelligence (AI) is no longer just a buzzword—it’s a powerful engine behind many of the tools you already use in business. In 2025, HubSpot continues to lead the way in AI-powered CRM and marketing automation. Whether you're in sales, marketing, or customer service, learning how to leverage HubSpot's AI features can significantly boost your growth, efficiency, and customer experience.

In this guide, we’ll explore the most impactful AI tools in HubSpot and how you can use them to your advantage this year.

Why AI Matters for Business in 2025

AI helps automate time-consuming tasks, deliver personalized experiences, and uncover insights that humans might miss. For businesses, this means smarter decision-making, more relevant messaging, and better results—faster.

According to McKinsey & Company, 55% of companies adopted AI in at least one business function by 2023—and that number continues to rise in 2025.

Top HubSpot AI-Powered Features You Should Use

1. AI Content Assistant (Breeze)

HubSpot introduced Breeze in 2024, and it’s now one of the most powerful tools for marketers. Breeze uses OpenAI to help you:

• Write blog posts

• Generate marketing emails

• Create social media copy

• Rewrite or repurpose existing content

✅ Tip: Use Breeze to quickly generate content outlines or expand short-form ideas.

Learn more on HubSpot's official announcement.

2. Predictive Lead Scoring

HubSpot uses machine learning to assign scores to your contacts based on their likelihood to convert. This allows your sales team to focus on leads that matter most.

• Reduces time spent on cold leads

• Automatically adapts to new data and behaviors

• Helps align marketing and sales teams

📌 You can enable Predictive Lead Scoring in the “Lead Scoring” section under Settings > Properties > Contact Scoring.

3. Smart Content and Personalization

AI helps you personalize website content, emails, and CTAs based on a user’s behavior, device, lifecycle stage, and more. This increases engagement and conversion.

Examples:

• Show different CTAs to new visitors vs. returning customers

• Adjust landing page content based on country or device

For more personalization tips, see Neil Patel's guide to smart content.

4. ChatSpot and AI-Powered Chatbots

ChatSpot, another AI tool developed by HubSpot, integrates natural language processing to give you instant answers about your CRM data. You can also use AI chatbots to:

• Qualify leads in real time

• Schedule meetings automatically

• Provide 24/7 support

🔧 You can set up chatbots in HubSpot via Conversations > Chatflows.

5. AI Email Subject Line Generator

Your subject line can make or break your email campaign. HubSpot now uses AI to suggest high-performing subject lines based on data patterns and behavior trends.

📈 These suggestions are available in the Email Editor when you’re writing a new campaign.

How to Get Started with HubSpot AI

Step 1: Update to the Latest Version of HubSpot

Some AI features are only available in HubSpot’s Professional or Enterprise plans. Make sure your subscription includes AI capabilities.

Step 2: Train Your Team

Host a workshop or HubSpot Academy session to ensure everyone knows how to use the tools effectively. HubSpot Academy has free training for most AI features.

Step 3: Start Small

Pick one or two AI tools (like Breeze or Predictive Scoring) and test them with a small campaign or segment.

Real-Life Example

A fashion e-commerce brand using HubSpot’s AI email personalization saw a 28% increase in open rates and 15% more conversions within the first 60 days of implementation. By combining predictive lead scoring and chatbots, they shortened their sales cycle by 22%.

Conclusion

HubSpot’s AI tools are designed to make your work easier, your campaigns smarter, and your business more profitable. In 2025, companies that adopt AI early will outperform those who hesitate. Start using HubSpot's AI-powered features today to fuel your growth and gain a competitive edge.