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GEO · Generative Engine Optimization

GEO services: get your brand cited and recommended by AI

When buyers ask ChatGPT, Gemini, Perplexity or Google AI Overviews for the best option, your brand should be in the answer — with a link to your site.

HubSpot-native GEO: see which AI assistants send you visitors, leads and deals — right in your CRM.

Get a free AI visibility scan → See what’s included

Free 30-minute strategy call. No commitment.

★★★★★5.0client reviews on Clutch2SEO case studiesHubSpot-native team
GEO + AEO from $2,000/monthFree AI visibility scan

What is GEO?

What is Generative Engine Optimization?

Generative Engine Optimization (GEO) is the practice of making your brand easy for AI assistants to find, understand and trust — so that ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews mention you, cite your pages and recommend you when buyers ask about your category.

Buyers now research with AI before they ever reach a search results page. They ask for “the best”, “the most reliable”, “X vs Y” — and the assistant answers with a short list and a few sources. If your brand isn’t in that list, you aren’t in the consideration set.

GEO doesn’t replace SEO. AI assistants with web search draw on search indexes, so a crawlable, authoritative site comes first. GEO adds what AI systems need to choose you: a clear identity, independent proof and content that is worth quoting.

TopicSEO →AEO →GEO
GoalRank pages and earn the click.Become the extracted answer: snippets, “People Also Ask”, voice.Get mentioned, cited and recommended in AI-generated answers.
Where it showsGoogle and Bing organic results.Featured snippets, “People Also Ask”, AI Overviews, voice assistants.ChatGPT, Gemini, Perplexity, Copilot, Claude, Google AI Overviews and AI Mode.
Main leversTechnical SEO, intent-first pages, internal links, authority.Question research, answer-first formatting, lists and tables, structured data.Entity clarity, third-party mentions and reviews, original proof, crawler access.
What we measureRankings, clicks, CTR, organic leads.Snippets and “People Also Ask” positions, answer coverage, CTR.Brand mentions and citations across a tracked prompt set, AI referral traffic and leads.

Trusted by

Companies that trust us

Labor First
RedPlus
Fiesta Insurance
Tara Pays Cash
La Familia Insurance
Game of Bricks
Naturapil
Resume.io
Surfshark

How AI picks sources

What it takes to be cited by AI

We work on the four things AI assistants need before they recommend a brand.

Be findable

AI crawlers can reach your pages, and your site is indexed in Google and Bing.

robots.txt + CDN rulesIndexingRendering

Be understandable

Your company, services, locations and audiences are described clearly and consistently everywhere.

Entity clarityOrganization schemaConsistent profiles

Be credible

Independent sources confirm what you say: reviews, directories, industry lists and media mentions.

ReviewsMentionsCase studies

Be quotable

Pages answer real buyer questions directly, with specific facts, comparisons and pricing context.

Answer-firstComparisonsOriginal data

Want to know what AI says about your brand today?Free 30-minute strategy call. No commitment.

Get a free AI visibility scan →

What’s included

What’s included in our GEO services

A monthly program: audit, foundation, content, authority and measurement.

AI visibility audit

  • A prompt set built from your buyers’ real questions
  • Baseline across ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews
  • Which competitors and sources AI cites instead of you
  • What AI currently says about your brand

Technical access

  • robots.txt and CDN rules for search and AI crawlers
  • Indexing in Google and Bing
  • Pages that render without heavy scripts
  • Sitemaps, canonicals and internal links

Entity foundation

  • Clear about, service and location pages
  • Organization and Service structured data
  • Consistent name, description and links across profiles

Content AI can quote

  • “Best for”, comparison and alternatives pages
  • Pricing and “how it works” explanations
  • Answer-first FAQs built from sales questions
  • Refreshes of key pages with specifics and dates

Third-party proof

  • Reviews on the platforms AI cites in your niche
  • Directory and industry list placements
  • Digital PR and expert mentions

Original proof

  • Case studies with real before-and-after data
  • Original stats and insights from your business
  • Clear authorship and sourcing

Measurement

  • Monthly mentions and citations across the prompt set
  • Share of voice against competitors
  • AI referral traffic, leads and deals in GA4 and HubSpot

What we need from you

  • Access to your site and analytics
  • Your services, ideal customers and competitors
  • Occasional approvals
Get a free AI visibility scan →Free 30-minute strategy call. No commitment.

The foundation: SEO case studies

AI visibility is built on SEO results like these

Before-and-after Google Search Console data from two of our SEO projects. These are organic search results — the same foundation our GEO and AEO work builds on.

Local services · New York

KW Appraisal Group

Residential property appraisers in New York State · Dec 2024 – Jun 2025

Visit site →
Google clicks per day12 → 60+400%
Google impressions per day1,857 → 5,865+216%
Average Google position#35.9 → #7.828 places up
Organic keywords (Feb → Jul 2025)428 → 1,041+143%
  • Fixed crawling, indexation, missing pages (404), redirects and meta code
  • Rebuilt the site around content hubs with drop-down menus covering the full span of relevant keywords
  • Organized the blog with researched categories, tags and descriptions
  • Won long-tail phrases and questions that bring high-quality organic leads
eCommerce · San Diego, CA

Dreamdoll Persians

Persian and Himalayan kitten cattery · from Sep 2025

Visit site →
Google clicks per day7 → 48+586%
Google impressions per day94 → 906+864%
Average Google position#35.6 → #9.826 places up
Click-through rate1.7% → 5.9%3.5×
  • Kept CTR above 5% on average through a 10× expansion in search visibility
  • Meta tag and schema markup optimization
  • Google featured snippet optimization

Results depend on the market and the starting point; past results don’t guarantee future rankings.

Get a free AI visibility scan →Free 30-minute strategy call. No commitment.

Timeline

How a GEO program runs

  1. Days 1–30

    Audit and baseline

    Prompt set, AI visibility baseline, competitor and source analysis, technical access check and a prioritized plan.

  2. Days 30–90

    Foundation and content

    Crawler and indexing fixes, entity and schema work, new and refreshed pages that answer buyer questions directly.

  3. Month 4+

    Authority and scale

    Reviews, mentions and listings on the sources AI trusts, original proof, more topics and monthly iteration on what moves citations.

Leading indicators — first
Crawl and index coverageBrand mentionsCitations
Business outcomes — next
AI referral trafficBranded search demandLeads and deals in HubSpot

Ready to see your AI visibility baseline?Free 30-minute strategy call. No commitment.

Get a free AI visibility scan →

No hype

What we won’t promise

  • Guaranteed AI recommendationsNo one controls what an AI model says. We commit to the work, the tracking and transparent reporting.
  • Magic files or hacksGoogle says no special AI files or markup are needed for AI Overviews and AI Mode. We stick to what works.
  • Results without SEOAI assistants rely on search indexes. If the site isn’t crawlable and trusted, GEO can’t fix that alone.
  • Identical answers for everyoneAI answers change by user, prompt, location and time — that’s why we track a whole prompt set, not one screenshot.

Who it’s for

Who GEO is for

Companies whose buyers compare options before they reach out.

B2B and SaaS

Buyers ask AI for shortlists, alternatives and comparisons. Be on the shortlist, with accurate positioning and pricing context.

Local and service businesses

“Best near me” questions now get AI answers. Reviews, consistent profiles and clear service pages decide who gets named.

eCommerce brands

Product research starts in chat. Clear product data, reviews and comparison content help AI recommend your products.

Pricing

GEO + AEO pricing

GEO and AEO come as one package: AI answers and search answers depend on the same work. Exact scope and price are confirmed after the free scan.

GEO + AEO

Starting at$2,000 /month

Visibility in AI answers and search answers: ChatGPT, Gemini, Perplexity, Google AI Overviews, featured snippets and “People Also Ask”. Includes both GEO and AEO.

Get a free AI visibility scan →

SEO program

Starting at$2,500 /month

The full program: strategy, technical SEO, content, authority building and reporting — the foundation AI visibility is built on. About SEO →

Get a free scan →

Website technical support

Starting at$1,600 /month

For companies that need someone to look after their website: monitoring, fixes, updates and new pages.

Get a free scan →

Not sure which one you need? We’ll recommend the right mix on a free 30-minute call.

Client reviews

What clients say about working with us

CRM consulting for a corporate events company
★★★★★5.0
“Their responsiveness, attention to detail, subject matter expertise, creativity, and problem-solving skills stood out.”
HWHannah WynnykPresident, Kayo Conference Series
Read the full review on Clutch →
CRM consulting for a digital banking company
★★★★★5.0
“Overall, our experience was very positive.”
MCMegan Coupar HarrisDemand Generation Lead, Bankjoy
Read the full review on Clutch →
CRM consulting for a software license compliance company
★★★★★5.0
“We were impressed by the skills of the team.”
MCMichael CoreyCEO, LicenseFortress
Read the full review on Clutch →

Verified client reviews of our CRM and HubSpot projects, published on Clutch.

Get a free AI visibility scan →Free 30-minute strategy call. No commitment.

Getting started

Start with a free AI visibility scan

Step 1
Strategy callTell us about your services, buyers and competitors. 30 minutes, no commitment.
Step 2
AI visibility scanWe check how AI assistants describe and recommend your brand today and where the gaps are.
Step 3
90-day planA prioritized plan for GEO and AEO, then execution with monthly reporting.
Get a free AI visibility scan →Free 30-minute strategy call. No commitment.

FAQ

Frequently asked questions

What is GEO (Generative Engine Optimization)?

GEO is the work of making your brand easy for AI assistants to find, understand and trust, so that ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews mention, cite and recommend you when buyers ask about your category.

How is GEO different from SEO?

SEO earns rankings and clicks in search results. GEO earns mentions and citations inside AI-generated answers. They share a foundation: AI assistants with web search draw on search indexes, so a crawlable, authoritative site is step one. GEO adds entity clarity, third-party proof and content written to be quoted.

How is GEO different from AEO?

AEO makes individual answers easy to extract: snippets, “People Also Ask”, voice. GEO works on the brand as a whole: whether AI systems know who you are, trust you and choose you when they recommend options. We deliver both in one package.

Can you guarantee that ChatGPT will recommend us?

No. Nobody controls what an AI model says, and answers vary by user, prompt and time. What we commit to is a structured program: a tracked prompt set, a measured baseline, clear work each month and honest reporting on how your mentions and citations change.

How do you measure AI visibility?

We build a set of prompts your buyers actually ask, track how often your brand is mentioned and cited across AI assistants compared with competitors, and measure AI referral traffic (visits from chatgpt.com, perplexity.ai, gemini.google.com and others) in GA4 and HubSpot, down to leads and deals.

Do we need an llms.txt file or special AI markup?

Google says no special files or markup are needed to appear in AI Overviews or AI Mode — the fundamentals of good SEO apply. We focus on what demonstrably matters: crawler access, indexing, clear entities, structured data that matches the page, and content and proof worth citing.

Should we block AI crawlers?

It depends on your goals, and blocking the wrong bot can remove you from AI answers. For example, OpenAI’s OAI-SearchBot controls whether a site can appear in ChatGPT search results, while GPTBot is used for model training. We review your robots.txt and CDN settings and set them up deliberately.

How long does GEO take?

Technical fixes such as crawler access and indexing can take effect within weeks. Changes in how AI assistants describe and recommend your brand usually take longer, because they depend on new content, reviews and mentions being published and picked up. We report progress against the baseline every month.

How much do GEO services cost?

GEO and AEO come as one package starting at $2,000/month. SEO programs start at $2,500/month and website technical support at $1,600/month. Exact scope and price are confirmed after the free scan.

Do you work with HubSpot?

Yes. We are a HubSpot-native team, so leads from AI search reach your CRM with their source and landing page, and you can see which topics and pages bring leads and deals.

More ways we help

Explore our other services

One HubSpot-native team for search, AI visibility, paid media and CRM.

SEOTechnical SEO, content and authority that bring qualified organic leads.Learn more → AEOBecome the answer in featured snippets, “People Also Ask” and voice search.Learn more → Google AdsSearch, Performance Max and YouTube campaigns tracked to revenue.Learn more → Meta AdsFacebook and Instagram campaigns with closed-loop tracking.Learn more → LinkedIn AdsB2B targeting by job title, company and industry.Learn more → ChatGPT AdsReach buyers inside ChatGPT at the moment they decide.Learn more → TikTok AdsShort-video campaigns for reach, leads and sales.Learn more → HubSpot ImplementationHubSpot set up right: pipelines, routing and reporting.Learn more → RevOps as a ServiceAn ongoing RevOps team for your HubSpot portal.Learn more → Quick HubSpot FixFast fixes for a HubSpot portal that isn’t working as it should.Learn more →

Find out what AI says about your brand — and how to change it.

Get a free AI visibility scan →

Sources: SEO case results — Google Search Console data (clicks, impressions, average position, CTR) before and after our work: KW Appraisal Group (Dec 2024 – Jun 2025) and Dreamdoll Persians (from Sep 2025). These are organic search results, the foundation our GEO and AEO work builds on.

OpenAI crawler roles — OpenAI documentation (“Overview of OpenAI Crawlers”). AI features guidance — Google Search Central (“AI features and your website”). Client reviews are published on Clutch. AI answer and search-result visuals are illustrations; AI answers vary by user, prompt, location and time.