TikTok Ads management
TikTok Ads that turn attention into sales
Short video is where many buyers discover what to try next. We plan, produce and run TikTok campaigns that people actually watch — with tracking wired into HubSpot, so you see leads and revenue, not just views.
The channel
What is TikTok Ads?
TikTok Ads is the advertising platform behind TikTok’s full-screen video feed. Your ads appear between the videos people choose to watch — and the best ones look and feel like the content around them.
On search, people come to you with a need. On TikTok, they come to be entertained — and discover products, services and ideas along the way. That makes it a demand-creation channel: you reach people before they start comparing options.
The platform rewards creative more than any other. Targeting matters, but the first two seconds of the video decide whether anyone sees the rest. That is why we treat creative as the core of a TikTok program, not an afterthought.
Three things make TikTok different
- Creative is the targetingThe algorithm learns who responds to each video. A strong hook finds its audience; a weak one doesn’t get far, whatever the targeting.
- Native beats polishedAds that look like TikTok — real people, quick cuts, captions, sound — usually outperform repurposed TV-style spots.
- Leads inside the appInstant Forms open inside TikTok, so people can leave their details without leaving the video they were watching.
How it works
How TikTok Ads work
TikTok is an auction like other ad platforms, but the creative does more of the work. These three pieces decide whether a campaign sells or just collects views.
Objective and audience
You choose the goal — reach, traffic, video views, community, leads, app installs or sales — and a starting audience by location, age, interests and behavior, or your own lists and lookalikes.
Video is the ad
Each ad is a vertical video. We plan hooks, scripts and edits in series, so the algorithm has several angles to test and can find the people who respond.
Pixel and optimization
The TikTok Pixel reports leads and purchases back to the platform, so campaigns optimize toward real results instead of cheap clicks.
Ad formats and lead tools we use
In-Feed Ads
Full-screen video ads in the For You feed — the core format for most performance campaigns.
Spark Ads
Boost your own organic posts or creators’ posts as ads, keeping their likes, comments and authentic look.
Instant Forms
Native lead forms inside TikTok, with leads synced to HubSpot through TikTok’s direct CRM integration.
Website lead generation
Send people to your own landing page and form, and keep your existing lead qualification logic.
Creative
Creative samples from our campaigns
Real ad creatives our team produced for paid social campaigns. TikTok work follows the same process: several hooks and angles per audience, tested side by side, with the winners scaled.
Scroll sideways to see all 35 examples →
Where it fits
TikTok Ads vs. Google and Meta
Each channel reaches people in a different moment. Here is where TikTok fits.
| Google Ads | Meta Ads | TikTok Ads | |
|---|---|---|---|
| How you reach people | By what they search | By interests and behavior | By what they watch and engage with |
| Role in the funnel | Capturing existing demand | Reach and retargeting | Discovery and demand creation |
| What drives results | Keywords and landing pages | Audiences and creative | Creative, above all |
| Lead capture | Landing pages and lead forms | Instant Forms | Instant Forms and website forms |
| Creative format | Text, image and video | Image and video | Vertical video |
TikTok rarely works alone. It creates demand that people later act on through search and retargeting — so we measure it together with your other channels in HubSpot, not in isolation.
Honest fit check
Is TikTok Ads right for you?
TikTok can be a strong growth channel, but only with a steady flow of video. We’ll tell you honestly whether it fits.
A strong fit
- Your product or service is easy to show on video
- You sell to consumers, or to business owners and professionals who use TikTok
- You’re ready to test new videos regularly
- You want to reach new audiences, not only people already searching for you
- You can follow up on leads and orders quickly
Not a fit yet
- You can’t show your product, your team or your customers on camera
- You expect one video to work for months
- You only want to capture people who are already searching — that’s a job for Google
- Your buyers are a small group of senior decision-makers — LinkedIn will usually reach them better
Our process
How we run your TikTok Ads
The same discipline we bring to Google and Meta: tracking first, then testing, then scaling what turns into revenue.
Tracking first
We install the TikTok Pixel, set up conversion events, connect TikTok to HubSpot with auto-tracking, and sync Instant Form leads into your CRM.
Hooks & creative
We plan hooks, scripts and edits in series and produce several videos per angle — native to TikTok, not repurposed ads.
Launch & learn
We launch with clear tests, read early signals like hook rate and cost per result, and move budget to the videos that work.
Optimize to revenue
Weekly optimization and reporting in HubSpot: cost per lead, pipeline and revenue by campaign — side by side with your other channels.
Why CRM Magnetics
Why run TikTok Ads with us
HubSpot-native
We’re a HubSpot agency. We connect TikTok to HubSpot, sync leads and build audiences from your contact lists — and the follow-up workflows that turn leads into sales.
Creative in-house
Our team writes the hooks and scripts and edits the videos, so you get a steady flow of new creative instead of one ad that fades.
Full-funnel thinking
We plan TikTok together with search and retargeting, so the demand it creates is captured — not lost to a competitor.
Performance discipline
The team that runs our Google and Meta accounts runs your TikTok campaigns — with the same testing, tracking and reporting standards.
Proof
Proven Results Across Industries
Results from our paid media accounts across channels.
Resume.io
- Amount spent
- $580,565
- Purchases
- 21,916
- CPA
- $26.49
- ROAS
- 1.95
Surfshark
- Amount spent
- $5,372.50
- Purchases
- 366
- CPA
- $14.67
- ROAS
- 6.8
Game of Bricks
- Amount spent
- $97,142
- Purchases
- 10,035
- CPA
- $9.68
- Revenue
- $253,103
Enter Online
- Amount spent
- $80,973
- Purchases
- 3,824
- CPA
- $21.17
- Revenue
- €1,021,888
Fiesta Insurance
- Amount spent
- $14,960
- Leads
- 1,708
- CPL
- $8.75
- Revenue
- $535,210
La Familia
- Amount spent
- $14,960
- Leads
- 1,708
- CPL
- $8.75
- Revenue
- $535,210
Tara Pays Cash
- Amount spent
- $24,088
- Leads
- 214
- CPL
- $112.50
RedPlus
- Amount spent
- $17,082
- Purchases
- 2,970
- CPA
- $5.75
- Revenue
- $107,276
Naturapil
- Amount spent
- $11,680
- Purchases
- 878
- CPA
- $13.29
- Revenue
- $57,070
Companies That Trust Us
ROI calculator
Estimate your TikTok Ads ROI
Pick your offering type and plug in your numbers. TikTok Ads is preselected; you can switch platforms to compare.
FAQ
Frequently asked questions
How much does TikTok advertising cost?
TikTok Ads Manager has a minimum budget of $50 at the campaign level and $20 at the ad group level. Actual costs depend on your audience, objective and creative. Our management starts at $1,600/month; the media budget is paid to TikTok directly and is not part of our fee.
Is TikTok only for young consumer brands?
No. TikTok’s audience is broad, and many service businesses, local companies and B2B brands that sell to business owners use it. It isn’t the best fit when your buyers are a small group of senior decision-makers — there, LinkedIn usually works better.
Do we need to appear on camera?
Not always, but it helps. Real people, customers and behind-the-scenes footage usually perform better than stock visuals. We can also work with creators and promote their posts as Spark Ads.
Can TikTok leads go straight into HubSpot?
Yes. TikTok’s Leads Center connects directly to HubSpot: Instant Form fields are mapped to HubSpot properties and leads sync automatically. Admin access to the ad account is required to set it up.
Can we use our HubSpot lists for targeting?
Yes. With TikTok connected to HubSpot you can build audiences from your contact segments to re-engage customers, or lookalike audiences to reach people similar to your best customers.
How many videos do we need?
Enough to test several hooks and angles at once, and to refresh them as they wear out. We agree on a creative plan at the start, based on your budget and goals.
How soon will we see results?
Early signals — how many people watch past the first seconds, click and convert — appear within the first weeks. Results depend on your offer and creative; we don’t promise specific numbers, and you see everything in HubSpot as it comes in.
Is TikTok a safe channel for US advertisers?
In January 2026, TikTok’s US business moved to a joint venture majority-owned by American investors, with Oracle handling cloud and data protections, and TikTok keeps launching new ad products in the US. We follow platform changes closely and never rely on a single channel.
Get a free TikTok Ads audit
We’ll review your offer, creative and tracking, and show where TikTok can add sales — before you spend a dollar on media.
Book a strategy call →Sources: TikTok — Generate leads (TikTok Marketing Science US Path-to-Purchase Part 2 Research 2022 and Global Retail Path to Purchase Study 2021, conducted by Material); About budget and bidding; How to integrate TikTok Lead Gen with HubSpot. HubSpot Knowledge Base — Connect your TikTok ad account to HubSpot (updated April 1, 2026). Marketing Dive — TikTok pitches advertisers on a new chapter under its US joint venture (March 25, 2026).
Platform features and statistics reflect TikTok’s published information as of October 2026 and may change. Case results come from client ad accounts on various platforms. The ROI calculator is an illustrative model, not a forecast or a guarantee.