In B2B environments with large deal sizes and long sales cycles, marketing rarely closes deals directly. But marketing still plays a crucial role in building and closing pipeline:
- Builds trust with prospects
- Adds value by positioning your team as experts
- Educates about product offerings
- Highlights pain points and how you solve them
- Shares pricing information over time
- …and more
Yet, tying those efforts to actual revenue remains a challenge. This blog explains our proven HubSpot implementation for quantifying marketing’s true contribution to pipeline revenue.
Who Is This For?
This approach is designed for B2B companies that:
- Sell high-value solutions (average deal around $100k+)
- Operate with 20–30+ touchpoints in their marketing + sales cycle
- Need clear metrics to justify marketing spend against revenue goals
Problem
It’s difficult to convert marketing-driven engagements into tangible revenue credit. While marketing efforts generate trust, education, and awareness over many touchpoints, those interactions don’t map neatly to dollars.
Without a clear method to attribute a percentage of each deal’s value back to marketing, you can’t accurately demonstrate marketing’s ROI.
Our Approach
We built a HubSpot system that.
The following diagram visually breaks down each step of our HubSpot implementation:
Benefits & Next Steps
- Full visibility into marketing’s percentage of pipeline revenue
- Clear ROI justification for marketing budgets
- Actionable insights on which campaigns drive high-value interactions
- Ongoing optimization by tweaking caps or credit rules as your model evolves
Ready to give marketing a quantifiable seat at the revenue table? Schedule a strategy call today to see a live demo and custom pricing.
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