Blog Details

Marketing budgets are under scrutiny, and proving the ROI of campaigns is more important than ever. HubSpot’s built-in tools make campaign attribution and ROI tracking straightforward—if set up properly.

At CRM Magnetics, we help teams get the insights they need to show results and make smarter decisions.

Set Up Proper Attribution First

To measure ROI, first ensure HubSpot’s attribution settings are configured. Use:

• First touch for awareness campaigns

• Last touch for conversion-centric efforts

• Multi-touch to track the full journey

For detailed insights, reference HubSpot’s attribution models guide.

Connect Revenue Data to Campaigns

Use:

• CRM pipeline data

• Closed-won deal revenue

• Lead source reporting

This links real revenue back to the campaign that drove it.

Dashboard Setup for Visibility

Create custom dashboards to:

• Track campaign engagement (opens, clicks, form submissions)

• Monitor SQL creation and pipeline movement

• Compare campaign cost vs revenue generated

HubSpot’s drag-and-drop dashboard builder makes this easy to maintain.

Budget and Cost Tracking

Use campaign budget fields or third-party tools like Databox to log costs and calculate ROI metrics directly.

Final Thoughts

Campaign ROI measurement in HubSpot isn’t just about numbers—it’s about clarity. By connecting the dots from click to customer, you can validate marketing efforts and justify growth investments.

Partner with CRM Magnetics to build reporting infrastructure that drives results.