Blog Details

Modern buyers don’t stay on one channel—your campaigns shouldn’t either. Multi-channel marketing in HubSpot helps you meet leads where they are, whether it’s email, social, search, or paid ads.

At CRM Magnetics, we guide clients in setting up multi-channel strategies that improve visibility, engagement, and conversion.

Why Multi-Channel Matters

According to Salesforce, 74% of customers use multiple channels during their buying journey. Relying on just one reduces your reach.

Benefits of multi-channel campaigns:

• More touchpoints per lead

• Greater personalization opportunities

• Higher ROI from diversified efforts

Channels You Can Integrate with HubSpot

• Email Marketing – Core for nurturing and drip campaigns

• Social Media – Schedule and monitor posts from within HubSpot

• Google Ads & LinkedIn Ads – Run and track paid campaigns

• SMS – With integrations like Twilio

• Chatbots & Live Chat – Use HubSpot’s Conversations inbox

Each touchpoint builds context and increases chances of conversion.

Coordinating Messaging Across Channels

To avoid fragmentation:

• Align messaging tone and offer

• Use consistent branding

• Synchronize timing using HubSpot’s scheduling tools

Create a cohesive experience regardless of where the prospect engages.

Attribution and Optimization

HubSpot’s campaign tool allows multi-touch attribution. You can see:

• Which channels contribute most to lead gen

• How leads progress across platforms

• ROI per channel

This enables smarter budget allocation and iteration.

Final Thoughts

Campaign success today depends on being present across platforms. A multi-channel strategy with HubSpot ensures you're maximizing every opportunity to connect. Let CRM Magnetics set up your systems for maximum reach.