Blog Details

Introduction

In today’s fast-paced digital landscape, connecting your CRM with your social media platforms is more than just a smart move — it’s essential. In this 2025 guide, we’ll walk you through how to integrate HubSpot with platforms like Facebook, Instagram, LinkedIn, and X (formerly Twitter), and why this can supercharge your marketing.

Why Integrate HubSpot with Social Media?

Integrating your CRM with social media allows your team to:

• Track and measure campaign performance

• Capture leads directly from social ads

• Automate and personalize responses

• Align social strategy with email, sales, and website efforts

According to Statista, social media users surpassed 5 billion in 2024. Reaching your audience where they already spend time is no longer optional — it’s critical for growth.

What Platforms Can You Connect to HubSpot?

HubSpot natively supports direct integration with major platforms:

1. Facebook & Instagram

With HubSpot’s Meta integration, you can:

• Schedule and publish posts

• Monitor comments and messages

• Launch lead ad campaigns

• Sync ad leads to your CRM automatically

✅ Pro tip: Use lead ads to capture data with pre-filled forms and trigger instant email follow-ups using workflows.

2. LinkedIn

HubSpot’s LinkedIn integration allows you to:

• Publish content to company pages

• Analyze post engagement

• Launch lead gen forms as ads

• Sync LinkedIn leads with contact properties in HubSpot

You can learn more about how LinkedIn lead gen forms work in their official documentation.

3. X (Twitter)

Though X is more limited than other platforms, you can:

• Publish tweets from HubSpot

• Monitor brand mentions

• Reply to comments or DMs from the CRM dashboard

4. YouTube & TikTok (via third-party tools)

While not natively supported, you can use tools like Zapier or Make to automate workflows between HubSpot and video platforms.

How to Set Up HubSpot Social Integrations

Step 1: Go to HubSpot Social Settings

Navigate to Marketing > Social > Settings in your HubSpot dashboard.

Step 2: Connect Social Accounts

Click “Connect Account”, select your platform, and authorize HubSpot to access your business pages.

Step 3: Configure Publishing Preferences

Choose what you want HubSpot to manage: scheduling, analytics, lead syncing, or inbox messages.

Step 4: Set Up Automation (Optional)

Use Workflows to:

• Automatically assign leads to reps

• Send email follow-ups

• Trigger notifications for social activity

Benefits of HubSpot + Social Media Integration in 2025

• Real-Time Insights: Track ROI for each platform from one dashboard.

• Cross-Channel Targeting: Use behavioral data to run better-targeted ads.

• Lead Capture Automation: Seamless sync between social ads and CRM.

• Unified Reporting: Measure organic + paid results in one place.

Bonus Tools to Level Up Your Integration

Here are some trusted tools that enhance HubSpot’s social capabilities:

• Canva: Create scroll-stopping social visuals.

• Hootsuite: Advanced scheduling and analytics.

• Zapier: Connect non-native platforms to HubSpot.

Final Thoughts

Integrating HubSpot with social media is one of the smartest ways to save time, increase efficiency, and grow your audience in 2025. Whether you're running paid campaigns or managing organic posts, HubSpot helps you turn attention into action.