Marketing automation in HubSpot
Become hyper-competitive with marketing automation
Build a lead engine that generates, nurtures, & seamlessly delivers qualified leads to sales.
What is it?
Marketing automation streamlines and automates repetitive marketing tasks, allowing you to combine volume and personalization when nurturing your leads. We call it personalization at scale.
Key marketing automation workflows
Automated lead nurturing
Automatically send personalized emails based on engagement, guiding leads through your funnel.
Campaign management
Manage multi-channel campaigns with automated workflows, ensuring timely outreach across email, social, and more.
Lead segmentation
Dynamically segment leads based on behavior, demographics, or engagement for targeted messaging.
Re-engage inactive contacts
Set up automated campaigns to win back leads who haven't interacted with your brand recently.
Hand off qualified leads to sales
Automatically route high-quality leads to your sales team with defined criteria to accelerate the sales process.
Automate list scrubbing to maintain domain strength
Regularly clean and verify contact lists to reduce bounces and maintain domain strength.
What are the outcomes?
- Increased efficiency
- Improved lead nurturing
- Better targeting
- Enhanced campaign performance
- Increased revenue