Lead scoring in HubSpot
$
Pricing
Starting at $1,100
The pricing for lead scoring varies based on complexity.
The formula:
Lead score = ICP score + engagement score
What is it?
Score all of your contacts in HubSpot based on their quality and sales readiness.
Scores are generally based on a combination of 2 things:
- How closely does a contact resemble your ICP?
- How engaged and recently engaged is a contact with your company?
What are the use cases?
- Prioritize contacts with the highest probability of sale first
- Hand the best, qualified leads off from marketing to sales
- Use lead scoring for targeted campaigns, nurturing cold leads and converting warm leads
What are the value adds?
- Improved marketing campaign effectiveness
- Increased qualified lead handoffs to sales
- Increased sales conversion rates
- Increased conversions, sales, and revenue