Lead scoring helps prioritize prospects based on their likelihood to convert. But traditional scoring models fall short when based only on basic form fields or incomplete CRM data. Data enrichment solves that.
At CRM Magnetics, we enhance your lead scoring system by integrating firmographic, demographic, and behavioral intelligence.
Default scoring often relies on:
Job title
Email domain
Page views
But what if the title is vague, or the company is unknown? Without context, these signals misfire.
With enriched data, you can build smarter lead scores. For example:
Assign higher scores to companies with >100 employees
Prioritize leads in specific industries or regions
Adjust scores based on tech stack, funding, or growth
This results in more accurate prioritization and better alignment between marketing and sales.
One SaaS client saw a 27% boost in SQL conversion rates after implementing an enriched scoring model that included LinkedIn company size and tech stack signals.
We audit your current scoring logic, identify weak points, and enrich CRM records automatically via connected data sources. Then, we update scoring rules in HubSpot to reflect your actual ICP.
Data enrichment elevates lead scoring from guesswork to strategic insight. Contact CRM Magnetics to enhance your scoring model today.