Step 1: Initial data entry
HubSpot receives initial fields such as Email and Company Domain.
Data enrichment: sales intelligence
$
Pricing
$1,000 - $2,000
The pricing for data enrichment varies based on technology and complexity.
Enrichment is one of the major steps you can take for a solid data foundation in HubSpot.
Data enrichment process in HubSpot
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Step 2: Data matching
Intelligence tool matches records based on Email and Company Domain.
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Step 3: Data enrichment
Additional fields such as Job Title, Phone, and Technologies are added.
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Step 4: Updated data
HubSpot data is enriched on a weekly basis for accuracy and completeness.
The data
| Contact | Company |
|---|---|
| First name | Company name |
| Last name | Company domain name |
| Phone number | |
| Job title | Address |
| Management level | City |
| Department | State |
| Phone number | Country |
| Mobile phone number | Postal code |
| City | Industry |
| State | Sub-industry |
| Country | NAICS code |
| Postal code | SIC code |
| LinkedIn URL | Revenue |
| Other social URL | Employee count |
| Sales intelligence tool URL | Department budget |
| Technologies | |
| Number of locations | |
| Buying intent | |
| Sales intelligence tool URL |
Utilize this to ensure that all of your HubSpot contacts and companies always have complete and updated data.
What are the use cases?
- Improve segmentation and targeting: Create more granular audience segments based on updated and accurate data.
- Enhance lead routing: Automatically assign leads to the right salespeople based on updated criteria like territory, job title, company size, or industry (sales automation).
- Ideal customer persons (ICP) & lead scoring: Build an ICP and lead score to evaluate all your leads and identify the most sales-ready ones for handoff to the sales team.
- Boost personalized outreach: Tailor marketing and sales messaging more effectively to each contact or company.
- Identify new sales opportunities: Leverage enriched data on technology usage, budgets, and buying intent to discover new business prospects.
What are the value adds?
- Increased data accuracy
- Better lead qualification
- Higher marketing and sales effectiveness
- Faster sales cycles
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Improved revenue outcomes