Marketing budgets are under scrutiny, and proving the ROI of campaigns is more important than ever. HubSpot’s built-in tools make campaign attribution and ROI tracking straightforward—if set up properly.
At CRM Magnetics, we help teams get the insights they need to show results and make smarter decisions.
To measure ROI, first ensure HubSpot’s attribution settings are configured. Use:
First touch for awareness campaigns
Last touch for conversion-centric efforts
Multi-touch to track the full journey
For detailed insights, reference HubSpot’s attribution models guide.
Use:
CRM pipeline data
Closed-won deal revenue
Lead source reporting
This links real revenue back to the campaign that drove it.
Create custom dashboards to:
Track campaign engagement (opens, clicks, form submissions)
Monitor SQL creation and pipeline movement
Compare campaign cost vs revenue generated
HubSpot’s drag-and-drop dashboard builder makes this easy to maintain.
Use campaign budget fields or third-party tools like Databox to log costs and calculate ROI metrics directly.
Campaign ROI measurement in HubSpot isn’t just about numbers—it’s about clarity. By connecting the dots from click to customer, you can validate marketing efforts and justify growth investments.
Partner with CRM Magnetics to build reporting infrastructure that drives results.