In today’s fast-paced digital landscape, connecting your CRM with your social media platforms is more than just a smart move — it’s essential. In this 2025 guide, we’ll walk you through how to integrate HubSpot with platforms like Facebook, Instagram, LinkedIn, and X (formerly Twitter), and why this can supercharge your marketing.
Integrating your CRM with social media allows your team to:
Track and measure campaign performance
Capture leads directly from social ads
Automate and personalize responses
Align social strategy with email, sales, and website efforts
According to Statista, social media users surpassed 5 billion in 2024. Reaching your audience where they already spend time is no longer optional — it’s critical for growth.
HubSpot natively supports direct integration with major platforms:
With HubSpot’s Meta integration, you can:
Schedule and publish posts
Monitor comments and messages
Launch lead ad campaigns
Sync ad leads to your CRM automatically
✅ Pro tip: Use lead ads to capture data with pre-filled forms and trigger instant email follow-ups using workflows.
HubSpot’s LinkedIn integration allows you to:
Publish content to company pages
Analyze post engagement
Launch lead gen forms as ads
Sync LinkedIn leads with contact properties in HubSpot
You can learn more about how LinkedIn lead gen forms work in their official documentation.
Though X is more limited than other platforms, you can:
Publish tweets from HubSpot
Monitor brand mentions
Reply to comments or DMs from the CRM dashboard
While not natively supported, you can use tools like Zapier or Make to automate workflows between HubSpot and video platforms.
Navigate to Marketing > Social > Settings in your HubSpot dashboard.
Click “Connect Account”, select your platform, and authorize HubSpot to access your business pages.
Choose what you want HubSpot to manage: scheduling, analytics, lead syncing, or inbox messages.
Use Workflows to:
Automatically assign leads to reps
Send email follow-ups
Trigger notifications for social activity
Real-Time Insights: Track ROI for each platform from one dashboard.
Cross-Channel Targeting: Use behavioral data to run better-targeted ads.
Lead Capture Automation: Seamless sync between social ads and CRM.
Unified Reporting: Measure organic + paid results in one place.
Here are some trusted tools that enhance HubSpot’s social capabilities:
Canva: Create scroll-stopping social visuals.
Hootsuite: Advanced scheduling and analytics.
Zapier: Connect non-native platforms to HubSpot.
Integrating HubSpot with social media is one of the smartest ways to save time, increase efficiency, and grow your audience in 2025. Whether you're running paid campaigns or managing organic posts, HubSpot helps you turn attention into action.