Combining ICP and Engagement for Lead Prioritization

Effective lead prioritization happens at the intersection of two key insights: your Ideal Customer Profile (ICP) and real-time engagement data.

By blending static and behavioral data, businesses can drastically increase conversion efficiency and focus only on leads that matter.

Learn how CRM Magnetics helps B2B companies harness this synergy.

Understanding the ICP Layer

Your ICP defines who you should sell to. It includes:

• Industry

• Company size

• Tech stack

• Revenue

• Job role or seniority

Engagement: The Timing Layer

While the ICP tells you who, engagement shows you when. Signals include:

• Site visits

• Email clicks

• Content downloads

• Demo requests

Putting Them Together

Prioritize leads that:

• Match your ICP and

• Show high intent through engagement

This dual scoring approach leads to:

• Less time wasted on unqualified leads

• Faster pipeline movement

• Higher conversion rates

Use Case: B2B Consultancy

A B2B consultancy used CRM Magnetics to combine firmographic filters with real-time email interaction scores. Their MQL-to-SQL conversion improved by 30% in under 60 days.

Final Thoughts

Aligning ICP and engagement is the new standard for B2B lead prioritization. Let CRM Magnetics help you implement smarter systems.