Step 1: Contact or company created
HubSpot receives initial fields such as Email and Company Domain.
Data enrichment: sales intelligence
$
Pricing
Starting at $1,500
The pricing for data enrichment varies based on technology and complexity.
Enrichment is one of the major steps you can take for a solid data foundation in HubSpot.
Why do I need it?
- Build out your personas: You’re talking to people in different roles and industries—each responds to its own messaging.
- Improve segmentation and targeting: Build strategic lead segments and deliver personalized messages that resonates.
- Take your strategy to the next level with AI.
- Enhance lead routing: Automatically assign leads to the right salespeople based on updated criteria like territory, job title, company size, or industry (sales automation).
- Lead scoring: Build a fit and engagement score to evaluate all your leads and identify the most sales-ready ones for sales handoff.
- Identify new sales opportunities: Leverage enriched data on technology usage, budgets, and buying intent to discover new business prospects.
Data enrichment process in HubSpot
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Step 2: Data matching
Intelligence tool matches records based on Email and Company Domain.
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Step 3: Data enrichment
Additional fields such as Job Title, Phone, and Technologies are added.
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Step 4: Updated data
HubSpot data is enriched on a weekly basis for accuracy and completeness.
The data
Sales intelligence tools such as ZoomInfo, Apollo, Clay, Clearbit & Breeze house massive amounts of data on companies and contacts.
Here's a comparison of Apollo and ZoomInfo. Common enrichment fields include:
| Contact | Company |
|---|---|
| First name | Company name |
| Last name | Company domain name |
| Phone number | |
| Job title | Address |
| Management level | City |
| Department | State |
| Phone number | Country |
| Mobile phone number | Postal code |
| City | Industry |
| State | Sub-industry |
| Country | NAICS code |
| Postal code | SIC code |
| LinkedIn URL | Revenue |
| Other social URL | Employee count |
| Sales intelligence tool URL | Department budget |
| AI custom field | Technologies |
| Number of locations | |
| Buying intent | |
| Sales intelligence tool URL | |
| AI custom field |
Utilize this to ensure that all of your HubSpot contacts and companies always have complete and updated data.
What are the outcomes?
- Increased data accuracy
- Better lead qualification
- Increased personalization and effectiveness
- Faster sales cycles
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Improved revenue outcomes