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Data enrichment: sales intelligence

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Pricing

Starting at $1,500

The pricing for data enrichment varies based on technology and complexity.

Enrichment is one of the major steps you can take for a solid data foundation in HubSpot.


Why do I need it?

  • Build out your personas:  You’re talking to people in different roles and industries—each responds to its own messaging. 
  • Improve segmentation and targeting: Build strategic lead segments and deliver personalized messages that resonates.
  • Take your strategy to the next level with AI. 
  • Enhance lead routing: Automatically assign leads to the right salespeople based on updated criteria like territory, job title, company size, or industry (sales automation).
  • Lead scoring: Build a fit and engagement score to evaluate all your leads and identify the most sales-ready ones for sales handoff.
  • Identify new sales opportunities: Leverage enriched data on technology usage, budgets, and buying intent to discover new business prospects.

Data enrichment process in HubSpot

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Step 1: Contact or company created

HubSpot receives initial fields such as Email and Company Domain.

 
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Step 2: Data matching

Intelligence tool matches records based on Email and Company Domain.

 
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Step 3: Data enrichment

Additional fields such as Job Title, Phone, and Technologies are added.

 
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Step 4: Updated data

HubSpot data is enriched on a weekly basis for accuracy and completeness.

The data

Sales intelligence tools such as ZoomInfo, Apollo, Clay, Clearbit & Breeze house massive amounts of data on companies and contacts.

 

Here's a comparison of Apollo and ZoomInfo. Common enrichment fields include:

Contact Company
First name Company name
Last name Company domain name
Email Phone number
Job title Address
Management level City
Department State
Phone number Country
Mobile phone number Postal code
City Industry
State Sub-industry
Country NAICS code
Postal code SIC code
LinkedIn URL Revenue
Other social URL Employee count
Sales intelligence tool URL Department budget
AI custom field Technologies
  Number of locations
  Buying intent
  Sales intelligence tool URL
  AI custom field

Utilize this to ensure that all of your HubSpot contacts and companies always have complete and updated data.

What are the outcomes?

  • Increased data accuracy
  • Better lead qualification
  • Increased personalization and effectiveness
  • Faster sales cycles
  • Improved revenue outcomes

 

Book a free consultation call today