How CRM Magnetics doubled meeting rates and boosted sales efficiency for an EdTech SAAS company
Executive Summary:
An EdTech SAAS company struggled with ineffective outreach and disorganized sales processes. CRM Magnetics implemented data-driven strategies and automation, resulting in about a 100% increase in meetings set and a 40% boost in sales efficiency.
Introduction:
A new SAAS company in the education sector wanted to introduce their software to various educational institutions but had trouble with outreach and sales organization.
Problem Statement:
The company contacted many educational organizations and job titles but had limited success. Their outreach was unorganized and inefficient, and their sales process lacked automation.They were unsure of which educational organization types and job titles would be most receptive to their product.
Solution:
CRM Magnetics improved their outreach and sales processes by:
Data Import: Adding complete data for relevant companies and contacts.
Process Optimization: Systematizing and automating cold outreach and sales based on the company’s needs.
Targeted Outreach: Creating a system to reach specific job titles within organizations with tailored messages. If initial outreach failed, they switched to different job titles within the same organization.
Sales Automation: Streamlining and automating the sales pipeline and stages.
Tracking and Reporting: Implementing tracking to understand the best contacts and organization types to target.
Results:
Increased Efficiency: Improved prospecting and sales efficiency by 40%.
More Meetings: Doubled the number of meetings set.
Revenue Growth: Increased sales and revenue
Conclusion:
CRM Magnetics transformed the EdTech SAAS company's outreach and sales processes, leading to better efficiency and higher revenue.
