HubSpot isn’t just a CRM—it’s a growth engine. And in 2025, automation is the fuel.
Whether you're a startup or an established business, automating your sales, marketing, and customer service processes can help you save time, reduce manual errors, and convert more leads. But with so many possibilities, which HubSpot automations are truly worth your time?
In this article, we’ll explore the top HubSpot automations every business should implement in 2025, from lead nurturing to customer retention—and everything in between.
Manual workflows are out. Smart, scalable automations are in.
With buyer journeys becoming more complex and attention spans shorter than ever, automating repetitive tasks allows your team to focus on strategy, creativity, and high-value conversations.
According to McKinsey & Company, companies that embrace automation outperform competitors in efficiency and customer satisfaction. HubSpot gives you the tools to do just that—with zero coding required.
Not every lead is ready to buy. HubSpot’s lead nurturing automation ensures that cold or lukewarm leads get a steady stream of relevant content based on their behavior.
Example:
A user downloads an eBook → HubSpot sends follow-up emails every 3 days → The workflow adapts based on link clicks or inactivity.
This improves engagement, keeps your brand top-of-mind, and moves leads closer to conversion.
When a deal moves to a new stage in your pipeline, your sales team needs to know—fast.
Notify the right rep via Slack or email
Trigger internal tasks
Set reminders or deadlines
No lead falls through the cracks, and your pipeline stays hot.
If you’re using HubSpot for e-commerce (especially with Shopify or WooCommerce integrations), abandoned cart automations are a must.
Detects a cart abandonment
Sends a reminder email within 1 hour
Offers a discount in a follow-up email if no action is taken
This can significantly boost recovery rates and sales.
Contacts who haven’t engaged in 90+ days? Don’t delete them—re-engage them.
Identifies inactive contacts
Sends a “We miss you” email
Offers value (a blog, video, or promo)
Updates contact status if they don’t engage
This keeps your database clean and your deliverability high.
A smooth onboarding process increases customer satisfaction and retention.
Send welcome emails
Deliver setup instructions or how-to guides
Schedule follow-up tasks or meetings
Trigger satisfaction surveys at key milestones
The result? A consistent, polished experience every time.
Once a customer buys, the journey isn’t over.
Send a thank-you email
Deliver product usage tips
Ask for a review or testimonial after 7 days
Offer a referral discount
This helps build loyalty and drives organic growth through reviews.
HubSpot’s automation can score leads based on behaviors (like email opens, page visits, or form submissions). When a lead passes a certain score:
Notify the sales team
Assign the contact to a rep
Create a deal automatically
No more manually hunting for hot leads—HubSpot does it for you.
No-shows cost time and money. Automate:
Calendar reminders via email or SMS
Follow-up emails if someone misses a call
Reschedule links
This keeps your pipeline moving and your team productive.
If a contact visits your pricing page, opens an email multiple times, or fills out a high-value form—your team should know immediately.
Instant notifications
Slack alerts
Task creation
It’s like having a digital assistant watching your prospects 24/7.
Segment your contacts into dynamic smart lists based on lifecycle stage, interaction, or interests—and trigger automations only for specific groups.
Send an event invite only to “Marketing Qualified Leads”
Create custom journeys for different industries
Enroll VIP customers into loyalty workflows
The personalization possibilities are endless.
HubSpot is a powerful tool—but it’s even better when used correctly.
At CRM Magnetics, we help businesses optimize and scale their HubSpot setup with custom automations tailored to their goals. Whether you’re just getting started or already deep into workflows, we’ll help you get more done with less effort.
👉 Get a free HubSpot audit now