Why Landing Pages Still Matter in 2025

Landing pages are not dead — in fact, they are more important than ever. With users bombarded by information, your landing page needs to be laser-focused, fast, and tailored to a specific goal. HubSpot makes this easier with drag-and-drop tools, personalization features, and powerful integrations.

According to Unbounce, the average landing page converts at 9.7%. Want more? You’ll need strategy.

 

Step-by-Step: Build a HubSpot Landing Page That Converts

1. Define One Clear Goal

Every landing page should have one purpose: capture leads, sell a product, book a call — not all three at once.

Ask yourself:

• What action do I want the user to take?

• What value am I offering in return?

2. Use a Clean, Distraction-Free Layout

Stick to a single-column structure with minimal navigation (or none). Remove all unnecessary links. HubSpot’s themes make this easy — try HubSpot’s Template Marketplace for free layouts.

Must-haves:

• Headline that speaks to pain points

• Subheadline that explains the offer

• Hero image or short video

• CTA button (above the fold)

3. Optimize Your Forms

Shorter forms = more conversions. Ask only for what’s necessary.

Tips:

• Use progressive fields in HubSpot to collect more data over time.

• Add trust badges, testimonials, or security icons near the form.

4. Make It Personal

Use HubSpot’s smart content blocks to personalize the page based on visitor behavior, location, or lifecycle stage.

Example:

A returning visitor sees “Welcome back!” instead of “Sign up today.”

5. Add Social Proof and Case Studies

Real results build trust.

• Show client testimonials

• Link to case studies

• Mention stats like “Generated $220k in sales in 3 months”

You can link to platforms like Capterra or G2 for credibility without linking to competitors.

6. Ensure Mobile Optimization

Over 60% of users will visit from mobile. Make sure:

• Buttons are tap-friendly

• Text is readable without zoom

• Images scale correctly

HubSpot’s responsive design tools make this easy — just preview in mobile view before publishing.

7. Track & A/B Test Everything

HubSpot allows you to:

• Run A/B tests on headlines, CTAs, forms

• Track conversions and scroll depth

• Integrate with Google Analytics or Hotjar for heatmaps

Bonus Tips for Higher Conversions

💡 Add Exit-Intent Popups

Use tools like OptinMonster or HubSpot's native popups to capture users before they leave.

💡 Create Urgency

Use time-limited offers, countdown timers, or “only X spots left” tactics (but keep it honest!).

💡 Use SEO-Friendly URLs and Headlines

A URL like yourcompany.com/free-audit performs better than yourcompany.com/page-2321.

Landing Page Example Breakdown

Want inspiration? Here’s a structure that works:

Conclusion: Don’t Just Build — Optimize

Your landing page isn't “done” the moment it goes live. Keep testing, improving, and aligning with your funnel. HubSpot gives you all the tools — it’s up to you to use them wisely.

Need help building high-converting HubSpot landing pages? Book a free consultation with us — let’s boost your results.