Sales and marketing misalignment has long been a growth blocker for B2B companies. Leads fall through the cracks, attribution is unclear, and both teams blame each other for missed revenue targets.
Revenue Operations (RevOps) is the framework that finally solves this. By aligning processes, tools, and data across departments, RevOps enables collaboration, transparency, and efficiency at scale.
At CRM Magnetics, we help companies operationalize RevOps inside HubSpot—so your GTM teams work smarter, not harder.
According to LinkedIn’s State of Sales, 87% of sales and marketing leaders say collaboration between their departments enables critical business growth. Yet only 17% report having strong alignment in place.
When marketing and sales work together effectively, companies achieve:
Shorter sales cycles
Higher lead-to-opportunity conversion
Improved forecast accuracy
Greater marketing ROI
RevOps makes this alignment systematic and repeatable.
Before implementing RevOps, many companies struggle with:
Sales ignoring MQLs due to poor fit or timing
Marketing running campaigns without sales input
No agreement on lifecycle stages or SLAs
Disjointed tech stacks with no single source of truth
These issues hurt both team morale and revenue. RevOps eliminates the guesswork.
RevOps establishes shared definitions for each stage of the buyer journey:
Lead
Marketing Qualified Lead (MQL)
Sales Qualified Lead (SQL)
Opportunity
Customer
This alignment ensures teams know when to engage, how to follow up, and who owns what.
With RevOps, both teams track performance using the same metrics:
MQL-to-SQL conversion
Pipeline velocity
Campaign influence on closed revenue
Cost per acquisition (CPA)
Dashboards in HubSpot or Databox make these metrics accessible in real-time.
Using HubSpot's scoring tools, RevOps allows marketing to qualify leads based on behavior and ICP fit. Sales receives prioritized outreach lists, boosting productivity and conversion.
With automated workflows, RevOps eliminates friction:
Lead reaches score threshold → assigned to SDR
No contact in 2 days → Slack alert to sales lead
SQL becomes Opportunity → marketing notified for support assets
Everything is trackable, timely, and actionable.
RevOps closes the loop between marketing and sales. Campaigns are evaluated based on pipeline impact, not just clicks or form fills. Sales shares insights from calls to improve content.
HubSpot is a powerful RevOps platform because it connects marketing, sales, and service in one system. Features that power alignment include:
Contact & company property syncing
Custom lifecycle stages
Sales activity tracking
Reporting dashboards across teams
At CRM Magnetics, we customize HubSpot to support your GTM alignment goals.
Clients who implement RevOps through CRM Magnetics experience:
25% faster sales cycles
30% more pipeline influenced by marketing
40% higher lead-to-opportunity conversion
These aren’t vanity wins—they’re tangible business outcomes.
Marketing and sales can’t operate in silos anymore. In today’s competitive environment, alignment is the growth multiplier.
RevOps gives you the systems and structure to unify your funnel, increase efficiency, and turn GTM chaos into coordinated execution.
👉 Learn how RevOps as a Service can align your revenue teams